Find Commercial Decision-Makers Who Need Roofing Work

Maverick uses proprietary AI scrapers that scan Google Maps and cross-reference state registries, LinkedIn, and public records to find commercial property decision-makers—contacts that tools like Apollo and ZoomInfo typically miss. We start by scraping Google Maps to identify facilities in your service area. Then our AI agents perform deep research across Google, LinkedIn, state registries, and company websites to find the actual decision-maker, not just the company. Here's why this matters: tools like Apollo and ZoomInfo rely on LinkedIn as their data source. If a decision-maker isn't on LinkedIn, they don't have their contact. We estimate that's about 50% of facility managers and property owners. Because we find contacts others can't reach, these decision-makers receive far fewer cold emails—which means they respond at a higher rate.

Most Maverick clients receive 3 to 15 interested commercial roofing leads per month, with some campaigns generating 60+ leads over 5 months. Some months run higher or lower depending on market conditions and seasonality. We define a "lead" as someone who responds expressing genuine interest—requesting a quote, asking for an inspection, describing a project need, or scheduling a meeting. We don't count "not interested" responses. For context: we've had roofing clients generate 60+ leads over 5 months, and lighting contractors averaging 15 leads per month over 7+ months of campaigns.

Maverick prevents spam by distributing outreach across 15+ inboxes, sending roughly 20 emails per inbox per day instead of blasting hundreds from one address. We also run continuous AI-powered deliverability monitoring. That's why we have a setup fee—we use it to configure multiple inboxes and spread out volume. Instead of 300 emails a day from one inbox, we send about 20 emails a day from 15 different inboxes. We also run continuous deliverability monitoring. Our AI tracks reply rates across every inbox, and if one starts underperforming, we automatically swap in a healthy replacement. This infrastructure is what lets us consistently land in the primary inbox, not spam.

All Maverick leads are 100% exclusive to you. We will not sign up a direct competitor offering the same services in your territory, and every email goes out under your company's brand. When someone responds, they're responding specifically to you—not to a lead marketplace. This exclusivity is also why we see higher conversion rates: these leads are genuinely interested in working with your company, not shopping around.

Yes. Maverick guarantees at least 3 interested leads per month. If you receive fewer interested responses, your following month is credited to your account—no questions asked. We intentionally charge month-to-month with no long-term contract. We want to prove our value every single month. If it's not working, you can cancel anytime before your next renewal—no 30-day notice, no cancellation fees.

Maverick is a fully done-for-you service that requires about 30-45 minutes of onboarding and minimal ongoing time—most clients say the main "work" is answering the phone when qualified prospects call back. To get started: One 30-45 minute onboarding call where we align on your service area, target customers, and any companies to avoid. Ongoing: You respond to interested leads when they come in (we recommend calling them immediately). We also schedule brief periodic check-ins to review performance and optimize campaigns.

Maverick is a done-for-you AI lead generation service at $499/month with no contract, while Apollo and Clay are DIY tools requiring a full-time employee to operate, and agencies charge $2,000-$5,000/month with 6-12 month lock-ins. These DIY platforms are powerful, but you have to build your own workflows, manage email deliverability, write copy, and monitor campaigns yourself. Most roofing contractors we talk to estimate they'd need a full-time employee to run these tools effectively. Plus, they rely on LinkedIn data—missing roughly half of the decision-makers we can reach. Maverick is done-for-you: we handle the data, infrastructure, copywriting, and optimization. You just respond to leads. vs. Lead gen agencies: Traditional agencies charge $2,000-$5,000/month with 6-12 month contracts. They often mix residential and commercial leads, target generic contact forms, and don't provide exclusive leads. Maverick is $499/month with no contract, focuses exclusively on commercial, targets verified decision-makers directly, and every lead is yours alone.

Yes. Maverick is happy to connect prospective clients with existing customers who've been with us for 6+ months as a final step in your decision process. We ask that reference calls be the final step—a "go/no-go" moment. If speaking with another roofing contractor is the last thing you need to move forward, we're happy to make that connection.